eCommerce Website Artisanal Products

Benoni, South Africa

Project Overview

The project involved the development and implementation of an eCommerce website for an artisanal home-based bakery in Benoni. Built using Odoo 18, the platform enables seamless online ordering, subscription management, and direct customer engagement.

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thought4FOOD Artisanal Breads & Preserves

Where every meal is a celebration of flavour and ambiance.

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Business Objectives

Establish a user-friendly eCommerce platform to streamline sales and subscriptions.
Promote artisanal, handmade products with a focus on quality and sustainability.
Enhance customer convenience with an intuitive shopping experience.
Support business growth through digital presence and online marketing.

Features & Functionality

Fully responsive design for desktop and mobile users.
Simple, clean navigation and intuitive product filtering.
Subscription model for recurring deliveries.
Secure customer accounts and order tracking.
Automated stock updates and order management.

Design and Branding

Minimalist, old-world apothecary-inspired design.
Earthy tones and elegant typography reflecting artisanal craftsmanship.
Emphasis on high-quality product imagery and storytelling.

Content Strategy

Engaging product descriptions with a focus on quality, heritage, and sustainability.
Blog section covering sustainability, ingredient sourcing, and baking techniques.
SEO-optimised landing pages for subscriptions and product categories.

Payment Methods / Gateway Integration

Support Cash/Card payments
Support for EFT payments.
Subscription-based billing integration.

Shipping Options

Local collection
Delivery in Benoni at a fixed monthly rate.
Automated delivery scheduling based on customer selection.

SEO Optimisation

Keyword-optimised content for improved search rankings.
Structured metadata and alt tags for images.
Fast page loading speed and mobile-friendly design.

Project Timeline

1 Days 1-2

Requirements gathering and initial design concepts.

2 Days 3-4

Website development, Odoo configuration and product catalogue.

3 Days 5-6

Testing, content finalisation, and payment gateway integration.

4 Days 7-8

Soft launch, final refinements, and marketing rollout.

Project Highlights

Milestones and Deliverables

Each phase focuses on critical aspects such as design, development, testing, and deployment to guarantee a seamless launch.

Fully functional Odoo 18 eCommerce website, including a product catalogue.
Subscription management system, a value-added service.
Integrated payment and shipping options for local & national customers.
SEO-optimised content and blog setup.

Post-launch support & training. Regular maintenance & updates.

Measurable Success Metrics

Measuring success involves tracking key performance indicators such as website traffic, order volumes, and customer engagement.

Increased website traffic and organic search rankings.
Growth in online orders and subscriptions.
Positive customer feedback and repeat purchases.
Efficient inventory and order management through Odoo.

Ensuring future growth potential without rework.

Sustainable Key Outcomes

The implementation delivered streamlined operations, enhanced customer experience, and increased online visibility.

Successfully launched a fully functional eCommerce platform.
Seamless subscription enrollment for customers.
Integrated SEO strategies to drive organic growth.
Efficient order processing and stock management via Odoo.

Enhanced digital presence, supporting future initiatives.

Take Your Business Online
with Odoo 18

Looking to build a seamless and efficient eCommerce platform for your business? Our expertise in Odoo 18 ensures a customised, scalable, and cost-effective solution tailored to your needs. Contact us today to discuss how we can help you create an online store that delivers results.